Business
ESA'S Family Bakery - Bakery Shop.
This idea I created on March 10th, 2023. Having my own business is one of my future dreams since I was at the University. Building a business to me, is a challenging thing. But if you loved it, it will not feel hard, as long as you trust the process, are patient, and accept what's the bad and good that will come at any time. I was not having basic learning about building a business as deep as a businesses students. But I learned so many things about marketing strategy studies, and all other related studies when I was at the University. Besides, seeing how so many people built their own businesses, from social media, motivates me to try having my own too, and with the best I can.
Other than that, there are some other reasons why I want to have my own business. And I know it will take so much time since I also still trying to process putting my self in the right place for my full-time job. But, for trying things earlier, there is nothing wrong with that. I love challenges, and I know they will give me so many benefits in the future one day. Until I was working for around 1 month and a half with my businesses.
Brand Identity
The brand names came from my family names. Since it is my first time to have my own product, I want to put my family names in a special place. hope it becomes one of the blessings and successes for me and my family in the future.
Logo
The logo that I designed, was derived from the initials of our respective names. And Moon is one of my favorite things 😍
Moon is one of the most beautiful and unique things. Shining light on everyone's lives can even be one of the reasons when you want to make the heart and soul of someone you love happy.
You can still enjoy the beauty of, the Moon, and Moonlight from a distance.
We want to channel the characteristics and beauty of our name through the first bakery shop products we manage.
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Products
It took a 4x trial until I was able to bake the best one to sell. It was not easy to build a business by doing all the things on my own, but I made it at the end of the day. Until today, I have to try to open and close, since I'm also having other things to do besides my business.
After I found the right recipe, I tried to put a special thing from the recipe, to make things different from the other types of bread that people make, like cinnamon, and croissants.
Other than designing the logo, I arranged social media marketing for this. I tried to get as much buyer persona and advertise the products. By checking up on the phone at any time and being ready at any time. Also, this bakery shop, I build as an online shop first and I collaborate with Grab Merchant company. Every work that I have to do, I put strategy on it. From social media strategy, how I manage things to prepare for buyers from outside my city or inside my city, the delivery of food, etc.
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